With the development of the new infomercial and the fast approaching launch of the new FreebieForce Infomercial Campaign, it is extremely important to look at the practical considerations, expectations, and business aspects of this program.

If you're like most of us, with the launch of the revised and enhanced FreebieForceinfomercial campaign just around the corner, you're probably feeling both anxious and excited to see it get going.  You're probably imagining what kind of results you can expect...and can hardly wait to actually start seeing specific results.  You also may be wondering how best to work with the new members and Pre-Enrollees coming from the infomercial.  You certainly want to get the highest conversion of the infomercial Pre-Enrollee leads that you receive, as well as how to get the new members you receive off to a great start.
 
We want to address those issues, to hopefully help you have both a realistic outlook and the best possible returns on your infomercial participation.
 
Hype, Hope, Expectation & Reality:

We've heard many different people speculate on how much "bang for the buck" the infomercial will deliver.  We've heard lots of speculation and over-hyped guesses (for a single $50 bronze position) of 20 during a month -- and also of 10 or 30 -- and wild speculation (or wishful thinking) of even more!
 
What is important to remember is that, with any new program, any projections of results -- even from educated insiders -- still remain speculation, projection and guesses.  The truth is this:


That is, very simply, the nature of any new advertising, promotional or lead generation program.  No matter how realistic or how optimistic, how conservative or outlandish the guesses are, the reality is that -- until the new program is presented to its intended audience -- we can't reliably predict what the results will be.
 
This opportunity, this infomercial approach, and this specific campaign is really unlike any ever done.  So we can guess based on our initial foray into it with the old approach and on the past performance history of other programs.  Still, all of our current expectations are based on our hopes, our excitement, and our belief.
 
We know from the small initial work that was done that we have a product that generates excitement.  We know that the initial tests showed huge potential.  We know that we have applied that additional knowledge we gained to enhance the new infomercial campaign, both in content and in the way responses will be gathered, converted and distributed.  All of that says the infomercial campaign has the potential to become a very big winner.
 
But we simply can't know until the campaign is actually underway.


The Business Investment Analysis:

In this kind of situation, we prefer to keep our hopes high, our expectations in check, and our decisions based on good business practices.

We made our decision to participate in the infomercial based on the same hope, excitement, and belief in the FreebieForce opportunity that everyone else has.  At the same time, we choose to base our evaluation of the results in the same way we would any other lead generation program:  what is the cost and what is the potential for return, both immediate and long term?
 
Evaluating it dispassionately -- as any experienced marketer would do -- a return (per $50 invested) of 3 to 5 new members for the month would easily make the program an exceptional business investment. 

For example: 
 
But the impact goes well beyond that. 

If you work with those 3 people and really help them each get just 3 new people during their first month, that means that your investment is now paying you back $12 per month ... and that simple duplication would take you into pure profit on your investment in only a few months.  If you then teach them to help their people to do the same and you'll see 3 things happen:

 1) Your payback of the $50 will come in roughly 2 months;
 2) Your profit from your cash and time investment then becomes over 100% a month;
 3) Your people will experience success, continue to build their teams (and yours) ...
           and they probably will join the infomercial program
           because they see how productive it has been for you.
 
Remember ... that's from less than 1 new person per week from the infomercial program!
 
Your Involvement is Still Required:

One of the great misconceptions of too many Networkers is that they will simply find a great lead source and system that will take care of all the work and build their team for them.  Those who take that approach soon find that it doesn't create the kind of lasting, productive organization they envisioned.  While it is important  to develop good lead sources and to have effective systems to create efficient time usage, the true and lasting results in Network Marketing come from active involvement in developing people and building relationships.

Can you simply smile over the fact that the infomercial program has brought you new member sign-ups and expect those new people to immediately begin duplicating themselves?  If that is what you expect, you'll be sadly disappointed.  However, you can dramatically improve those results if you commit yourself to helping them succeed, guide them to resources and tools that will help them, provide the advice and encouragement they need to get going quickly, and show them the caring support they deserve.

And is it important for you to follow up with Pre-Enrollees from the infomercial?  Of course it is ... just as it's always important to do wherever they come from!  Pre-Enrollees are pre-qualified prospects, and they will be responsive if you make the effort to show them why it makes sense to take the next step and join.  You simply find out what they want, help them see how the opportunity can help them get it, and give them the support and assistance so they can get off to a fast start, get excited, and share with others.
 
Is there work involved in doing that?  Absolutely!  And it's work that will pay off handsomely for you and your people when you dedicate yourself to doing it consistently and properly.  Any lead generation and enrollment program is intended to do one thing:  bring qualified and interested people to you.  It's the work you do after they show up that will determine the long term value of the investment you made in the program.  If you expect any program or person or "system" to "build it for you" you need to re-evaluate your understanding of business and team building.

Bottom Line:

Do we know the number of solid leads and new members the new infomercial will generate?  No, we don't.  But, based on traditional results and advertising principles, we can expect that the number will continue to grow during the first months and beyond.  Tweaking of the infomercial, targeting of the most productive market areas, and fine-tuning to focus on the most productive channels and times for the infomercial to air will continue during the initial months of the campaign ... and that will help the numbers grow even more. 

On top of that, advertising statistics shows that most people respond only after being exposed to a new product or idea at least 3 -- and often 7 or more -- times.  That means that, whatever the initial results from the infomercial are, the results can be expected to grow and build over at least 3 to 6 months before reaching their full potential.  As that awareness begins to penetrate into the consciousness of the masses, more and more people will see it and respond.

So ... consider your participation in the infomercial for what it is -- not a "miracle bonanza that will build your business for you and shower you with spillover, but as a business investment to create new members and solid prospects.