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Written by SFT Editor
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Tuesday, 13 October 2009 15:23 |
SIX TIPS FOR SUCCESSFUL
ONLINE MARKETING
The Benefits Of Bite-sized Content To Engage Busy Buyers
Online marketing is under heavy pressure to be all things to a target market in the ways that market wants them to be—right now. Instant marketing, on-demand pressure and today's culture of constant change impact not just the speed, but the quantity of content you need to create continuously to lift engagement.
There's no downtime anymore. Create a campaign, send it out, monitor real-time results, tweak your strategy, add new content to your website, blog, create webinars, podcasts and compelling events that engage buyers. Oh, and don't forget to give sales better conversational briefs, customer stories and buyer profiles that fit with those personas it took you painstaking hours to develop.
Whew. That's a lot of stuff. If I'd have gotten more specific, it'd be really scary.
What can really be disconcerting is when you put all that content you've worked so hard on out there and then you look at the brief amount of time your buyers spend reading it. Scanning has become an art form. People grab a bit here, a bit there and try to give themselves a crash course in intelligence gathering that will enable them to make graduate-level decisions about complex sales with the equivalent of a fourth-grade education. Not because they don't want to learn, but because time is scarce and the subject matter is not their expertise.
You need a strategy for putting all this work into a context that matches how your buyers access and use it. Not to mention your sales team.
Consider the following 6 contextual tips when developing your content and you'll see your level of engagement lift because you're matching buyers' needs.
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Written by SFT Editor
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Thursday, 01 October 2009 10:14 |
The money is in the list. That's what today's marketers will tell you.
But that's a half truth. The money is in the responsive list.
The phone book is a great example of a list that is mostly worthless for marketing purposes. Yes, there's money to be had in that list, but the time and effort you'll expend trying to extract it could be put to better use labeing your catalogs.
You need a responsive list. You may have heard me talk in the past about creating a customer crack addiction. These are customers that are so excited about working with you, that they're almost addicted to what you have to say, and more importantly, |
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Written by SFT Editor
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Wednesday, 30 September 2009 10:36 |
Would you like to take advantage of "Internet Age" techniques to increase the size of your team, accelerate its growth, and extend your reach.
You've seen others do it, so you know it CAN be done.
But how do you do it? What actions should you take? What are the key steps? What tools do yo need? What resources are available?
Here is a very nice introductory slideshow tutorial to answer many of your questions and help you get started. (Click on the arrow to go through the slideshow.)
(And don't forget to check the many other resources available to you through the StarForce Team, especially here and here.)
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Written by SFT Editor
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Wednesday, 30 September 2009 10:16 |
This review of key information was made available again recently at the Freebie Force-Today blog.
Reposting: Summary of Changes
As a refresher, we are re-posting this article from May that summarizes our program change because many members still do not understand the changes.
Summary of changes for Freebie Force
Freebie Force has made some incredible changes to your service - and as part of this, you will notice a new approach, a new product, a renewed website design, and new offers for our members!
This new service will give you the potential to earn even more money with Freebie Force,
by DOUBLING your money from our already solid pay plan!
What kind of new services can you expect with Freebie Force?
#1: The introduction of the all-new Freebie Force Rewards Zone! This amazing service is going to add value to your Freebie Force Membership in an entirely new way. Using the Freebie Force Rewards Zone gives you the opportunity to quickly earn money and prizes with your Freebie Force membership.
In fact, we’re adding a new feature that will allow you to pay ONCE for your Freebie Force membership – and NEVER PAY AGAIN FOR THE REST OF YOUR LIFE!
You’ll be able to earn enough points to pay for your membership thru our Rewards Zone. That means you’re now making money with your own home-based business – for free. Just another Freebie Force freebie!
#2: More Freebies Locally and Nationally! We are adding thousands more local freebies to your area and giving you a huge boost LOCALLY. Our experts have discovered thousands and thousands of freebies that apply to you, and to your local restaurants, services, and events.
#3: Re-Invest Your Commissions! Our “re-investment” feature of the site is now live! This means you’ll be able to take a portion of your Freebie Force commissions and use them to pay off your monthly membership – when you do this, you won’t be charged on your credit card!
And remember, now that one of the Rewards available to you in our Rewards Zone is a free month of membership, you have TWO ways to avoid using your credit card and paying for your Freebie Force service!
#4: More Powerful Sales Tools! We’ve boosted the power of your personalized sales website! To see this in action, you can |
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Written by SFT Editor
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Saturday, 27 June 2009 12:14 |
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The Call Blitz is continuing -- and as of 6/29/09 it will offer ONE call every day, Monday - Friday, at 8:00 Eastern Time.
Want to quickly add hundreds or thousands to your team?
Join the Blitz!
ONE Blitz Call each day, Monday - Friday
8 PM Eastern / 7 PM Central / 6 PM Mtn. / 5 PM Pacific
Dial 1-712-432-8773, Enter pin code: 127834 #
Read the official company announcement here.
Could you really add 1000's of people to your team
in just 1 week?
Listen to this blitz recording here to find out how! (Length: 10' 48")
-- OR --
-- OR --
Call-in phone replay line:
Dial 1-712-432-8774, Enter pin code: 127834 #
Then enter a second pin code: 23016 #
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